About Prior Performance - Prestige Car Garage in Warminster
We understand how important it is to know who's working on your car before handing over the keys. At Prior Performance, the prestige car garage in Warminster, we combine dealer-trained expertise with honest advice and personal service, helping owners of BMW, Ferrari, Maserati, Mercedes, Land Rover, Audi and other prestige vehicles keep their cars performing at their best without paying main dealer prices.
Built On Experience, Driven By A Passion
Prior Performance was established to offer something many prestige vehicle owners struggle to find: genuine specialist knowledge, transparent advice, and exceptional workmanship from a trusted independent garage.
Our founder, James Prior, has spent over 17 years working within the automotive industry, beginning his career at just 15 years old. His journey has included official Ferrari and Maserati technician training, alongside experience managing a BMW specialist workshop. That background allows us to provide the same level of technical expertise, diagnostics and manufacturer-compliant servicing you would expect from a dealership, while delivering the personal service and value of an independent business.
Today, we're proud to support motorists across Warminster, Frome, Trowbridge, Bath and the surrounding areas with specialist servicing, repairs and maintenance for premium vehicles.
Looking After Cars With The Care They Deserve
As a specialist luxury car garage, we work with drivers who expect more than a standard garage experience.
Our workshop regularly carries out:
- Prestige vehicle servicing
- BMW servicing and diagnostics
- Brake repairs
- Suspension repairs
- Engine rebuilds
- Body kit installations through our partnership with CT Carbon
- General repairs and maintenance for premium vehicles
We also have access to manufacturer service logging for selected brands, allowing us to update digital service histories while helping customers maintain their manufacturer warranties.
Whether you visit us for routine servicing or a more complex repair, our focus is always on providing honest advice and high-quality workmanship tailored to your vehicle.
Why Prestige Vehicle Owners Choose Prior Performance
Choosing the right garage is about far more than price.
Our customers come to us because they want confidence that their vehicle is in experienced hands. We combine specialist knowledge with a straightforward, customer-first approach that's built on long-term relationships rather than quick sales.
Some of the reasons customers choose us include:
Dealer-Level Knowledge Without Dealer Prices
Honest Recommendations
Specialist Experience Across Premium Brands
Customer Service That Puts People First
Our experience working within prestigious manufacturer networks allows us to provide dealership-quality servicing and diagnostics at more competitive independent garage rates.
If your vehicle doesn't need work yet, we'll tell you. We believe trust is earned through honest advice, not unnecessary repairs.
From BMW, Audi and Mercedes to Ferrari, Maserati and Land Rover, we've built our reputation by understanding the unique requirements of prestige vehicles.
Every customer receives clear communication, personalised advice and the reassurance that their vehicle is being treated with the same care we'd expect for our own.
My Mercedes started having issues, so I called James at Prior Performance, and he was amazing! He was efficient, professional, and incredibly helpful in fixing my brakes, getting me safely back on the road in no time.
James went above and beyond by also doing an overdue oil change and even topping up the washer fluid, which was a thoughtful touch. The service was exceptional, and I can’t recommend Prior Performance enough for their expertise and dedication to customer care.
Tinery Odonovan
Our Mission
Our mission is simple.
To provide prestige vehicle owners with honest, specialist automotive care that combines dealer-level expertise with the personal service, transparency and value of an independent garage.
We believe maintaining your vehicle shouldn't be stressful, confusing or unnecessarily expensive. Instead, it should be handled by experienced professionals who genuinely care about doing the job properly.
The Values That Shape Everything We Do
Everything we do is guided by a small number of principles that define how we work.
Expertise
Honesty
Quality
Relationships
Years of specialist training and practical experience allow us to diagnose problems accurately and complete repairs to the highest standards.
We recommend only the work your vehicle genuinely needs, giving you clear explanations and straightforward advice.
We take pride in every repair, service and inspection, treating every vehicle with the care and attention it deserves.
Many of our customers return year after year because they know they can rely on us. Building long-term trust is far more important to us than short-term gains.
Our Journey So Far
Our story reflects years of dedication to mastering the automotive trade.
Began a career in the automotive industry at the age of 15.
Completed specialist Ferrari and Maserati technician training.
Progressed into workshop management at a respected BMW garage.
Established Prior Performance in May 2024.
Continuing to expand our workshop facilities to increase capacity and support future growth, including plans to develop dedicated motorcycle servicing facilities.
As our business grows, our commitment remains the same: delivering specialist workmanship with genuine customer care.
Experience You Can Trust
Our reputation is built on genuine experience rather than marketing claims.
Our customers benefit from:
- Over 17 years of specialist automotive experience
- Official Ferrari and Maserati training
- Extensive knowledge on BMWs
- Manufacturer-compliant digital service record updates for selected brands
- Experience working with third-party warranty providers
- Specialist servicing for prestige and performance vehicles
As we continue to grow, we're also working towards Independent Garage Association (IGA) Approved Garage status following the planned expansion of our workshop.
Meet The Person Behind Prior Performance
Prior Performance is led by James Prior, whose career has been dedicated to prestige vehicle servicing and repair.
Having worked across independent specialists and manufacturer-trained environments, James established Prior Performance to create the kind of garage he'd want to trust with his own vehicles: knowledgeable, approachable and completely transparent.
His hands-on involvement ensures every customer receives the same attention to detail and commitment to quality that has shaped his career from the very beginning.
Proud To Serve Drivers Across Wiltshire
Based in Warminster, we regularly welcome customers from:
- Warminster
- Frome
- Trowbridge
- Bath
- Wiltshire
- Somerset areas
Many of our customers are looking for a trusted alternative to main dealerships, where they can receive specialist expertise without compromising on quality or customer service.
Is Prior Performance Right For You?
Our workshop is ideal for drivers who:
- Own a prestige, premium or performance vehicle.
- Want dealership-quality servicing without dealership prices.
- Value honest advice and long-term vehicle care.
- Need specialist diagnostics and manufacturer-compliant servicing.
Prefer working with experienced technicians who genuinely care about their vehicle.
If that sounds like you, we'd love to welcome you to Prior Performance.
Speak to Our Team of Car Specialists Today
Choosing the right garage is about trust as much as technical expertise. At Prior Performance, we've built our reputation by combining years of specialist experience with honest advice, exceptional workmanship and genuine customer care. Whether you need routine servicing, complex diagnostics or specialist repairs for your prestige vehicle, we're here to help you keep it performing at its best.